Our Platform

Even is the definitive search, comparison and recommendation engine for financial services


Plug into an extensive suite of tools, features, and services to optimize your monetization.


Our API is the heart of our offering. Even has pioneered real-time, programmatic, personalized financial products and services offers, creating the first true search, comparison, and recommendation engine for financial services.

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The Even suite of tools and services enables partners with an unmatched level of insights, transparency, and control. From deep analytics to full customization over how you utilize the Even platform—optimize your monetization with our extensive suite of tools.

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Insights + Reporting

Industry-leading reporting and insights ensure that you’re never left in the dark regarding your consumers. Examples include real-time benchmark reports, cohort analysis for financial institutions, and real-time analytics and pricing for channel partners—keep your finger on the pulse of the market and your customers’ needs.

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The most intelligent platform for financial offer recommendations in the industry, enabling you to match users with the products they need when they need them. Backed by machine learning and robust data sets, the Even API enables optimized and programmatic monetization — with the best UX.

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Decisioning Enablement

Even works to maximize the monetary value of consumers for our supply / demand partners through decisioning enrichment, qualification, and reporting capabilities.

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Data Augmentation

Even uses 3rd party data integrations to enhance recommendations, pricing, analysis, modeling, and underwriting. Even synthesizes all these elements to add tremendous value via our elegant, extensible, and scalable single API based platform.

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Account Services

We offer personalized account onboarding, performance optimization tooling, and compliance monitoring, whether you are a self-serve partner or use our managed services. Even consistently works to provide partners the support and tools they need to succeed and maximize monetization.

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Even upholds the highest security standards, including multiple layers of encryption for sensitive personal information, automated secret rotation, and more—providing trust and security at scale. With both programmatic and managed security monitoring, we work to consistently deliver a secure experience for our partners and consumers.

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Add Financial Product Offers To Your Business And Monetize

Plug into an extensive suite of financial services products from premium financial institutions



Credit Cards




Credit Cards


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Personal LoansStudent Loan RefinanceDebt ConsolidationLine Of Credit

Turnkey integrations to add personalized loan offers to your business—with trust, scale, and the best UX.

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

2 Million+

applicants routed monthly


What Our Partners are saying

Building meaningful, long-lasting relationships

"Lending Club has enjoyed a prosperous relationship with Even Financial, generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month."

Bill Walsh, VP Personal Loans Marketing

"Even’s technology platform provides a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

"Even has built a truly modern and easy-to-use platform for the financial services marketing world. They make it easy to develop consumer-friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder PersonalLoanPro (Former CMO, Lending Tree)

"We are proud to partner with Even Financial. Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

Andrew Zoeller, Digital Program Director


Read all about it

Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom

Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.

Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform

Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full compliance, security, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Media Contact: media@evenfinancial.com

Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter

Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!