Consumer Properties




What Does The Largest End-To-End Multi-Carrier All-Digital Online Life Insurance Flow Mean For Consumers?


LeapLife, powered by Even Financial, has the best end-to-end multi carrier all-digital online life insurance flow in the industry. Sounds impressive, but what does that really mean for you as a consumer? It means you can rest assured knowing you found the best life insurance policy to fit your personal health and lifestyle history at the best possible price- without having to spend hours researching. How is that possible? There are a few key components that go into making this statement a reality.


The Largest Network of Premium Life Insurance Carriers


First, LeapLife only works with life insurance carriers that are A- or better rated with AM Best for their financial strength. This means you will only find long-established carriers that have deep assets on our platform, so you know that they will be there to pay a benefit to your beneficiaries if something were to happen to you in the future. Not only are these the largest and strongest life insurance carriers in the country, but they also have the lowest prices. Sound too good to be true? It isn’t. The larger a life insurance company is, the higher their risk tolerance is. Thus, they are able to take on risk (writing you a policy) at a lower price than a lesser-rated company with lower assets. 


Search, Comparison, and Recommendation Engine


Second, LeapLife uses a recommendation engine to match you with the right life insurance carrier for your personal health and financial history. Every life insurance carrier has their own underwriting guide that they follow to determine the price you pay for your policy, and each carrier can possibly view the same health condition differently. There is no negotiating pricing for life insurance, it is a heavily regulated industry and the carriers are required to report their pricing and guidelines to the Department of Insurance in order to sell their policies to consumers. The best part about LeapLife’s platform is that by answering a few questions we do that matching for you in less than 60 seconds. Your age, build, gender, tobacco history, medical conditions, prescriptions, and financial history all make up the pieces of information a life insurance carrier uses to assess and determine your insurability. We eliminate the guesswork and find the right fit for you, and present you with personalized life insurance policy quotes quickly and easily.


Digital Approval + Full Agent Support When Needed


Third, if you find a quote you want to proceed with, applying is a breeze! It takes most people 10-15 minutes to finish. Depending on your health and the coverage amount chosen, you will be presented with an online application path or phone application path. Both paths have multiple life insurance carriers and options to choose from. Since life insurance is indeed something you have to qualify for, some people will walk away with a policy in their hands instantly and others will need a more traditional approval path that can take a few weeks to complete. No matter the path that is right for you, the LeapLife team will be with you every step of the way keeping you advised of the status of your approval and anything that is needed. 


These three components truly set LeapLife apart from the competition. The other digital end-to-end options available to consumers online today are only offering one product from one life insurance carrier. They are shoving you into one set of underwriting guidelines that may or may not fit your personal history, and this can result in a higher chance of being declined or possibly paying a higher price if you are indeed approved. There are also many places online where you can compare the prices of top-rated life insurance carriers, but no matter which carrier you choose—you’ll end up on the phone with an agent to apply, and aren’t offered a digital application option even if you qualify for it. Speed, convenience, personalized service, and peace of mind are all part of the value that LeapLife provides. Get a quote today and let us show you the LeapLife difference. We know life insurance isn’t fun, that’s why we made it easy and tailored just for you.

Disclamer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. Although we promote products and services form our partners, our opinions are our own.

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

3 Million+

applicants routed monthly


What Our Partners are saying

Building meaningful, long-lasting relationships

"(...) generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

partner logo

" (...) a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

partner logo

"(...) a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder (Former CMO, Lending Tree)

partner logo

"(...) Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

Andrew Zoeller, Digital Program Director

partner logo


Read all about it

Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom

Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.

Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform

Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full compliance, security, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Media Contact:

Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter

Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!