Even Staff


Wedding Day Splurges


Congratulations on your upcoming wedding! I am sure you have done exhaustive research on how to budget and save for the big day. It is easy to find advice on how to save but when it comes to your wedding day we think there are certain things you should definitely not skimp on. Read below to see our recommendations for the wedding goods you won’t regret splurging on.




It’s obvious that your shoes are not the focal point of your outfit but that doesn’t mean you should pick a pair from Payless. Use this opportunity to buy a high-end pair of shoes that will be comfortable and last longer than just your reception. If you choose a shoe you really love, you’ll be able to wear it constantly after the wedding. A nude shoe will look great at work or going out. Even a designer pair of flats will be something you can rock on your honeymoon.




The iPod reception is becoming increasingly popular, but there’s a right and wrong way to execute it. Even if you want complete control over your musical selections, it’s absolutely worth the money to hire a DJ or band to ensure that everything runs smoothly. These days, a DJ/band contributes much more than just the music. They can make or break your wedding with lackluster reception announcements, shoddy transitions between dinner/dancing, and unenthusiastic banter. Many well-curated weddings have been ruined by shoddy speakers, poor wiring and band acoustics. Hiring a professional will ensure that your guests receive the best experience they can get.


Groom’s Suit


Although all eyes are usually on the bride, your man needs to look and feel his best as well. Renting a tuxedo is the typical course of action for most couples but buying a fitted suit might be the best purchase you’ll make for your wedding (and future). As long as you pick a color he can wear again, your man will get many more wears out of his tailored suit than you will out of your wedding dress. It will look better than an off-the-rack tux and he can wear to other weddings, work functions and formal events. My husband has worn his suit several times since our April wedding, while my wedding dress sits in our attic.




No matter what you save on, splurge on photography. I’ve talked to many brides who tried to save money on their photographers and have heard some horror stories of not having any usable photos from their wedding. While you can shop around and find a good deal, avoid using your uncle’s family friend who bought a DSLR a few weeks ago. A professional photographer will be able to capture every fleeting moment from your wedding that you might have missed. You will thank yourself years later when you are reminiscing with your husband.




Pictures are great, but nothing can capture a moment like video. Nowadays videographers are becoming more a standard at weddings. While talking to friends as I was wedding planning, not having a videographer stood out as a most commonly cited regret. Just days after our wedding, I already started to forget exactly what the officiant said when he married us, what my husband’s vows were and what caused my maid of honor to cry. That’s why I hired a videographer - so even if my memory failed me, the video would not. Most of us have few home videos beyond our high school graduation. When you start losing older family members, a wedding video might be the last living memory of them.




Studies show that people value experiences more than material goods. So if you’re debating between a Vera Wang dress and a honeymoon abroad, you’ll be better off choosing the latter. No matter what your budget is, make sure to budget for a honeymoon. It’s important to celebrate your newlywed status with a trip; and no, a short weekend doesn’t count. Your wedding is only one day, but your honeymoon can last a week or more. Use that time to recount the time, celebrate your marriage and start building a life together. Coordinator One of the best purchases I made for my wedding was a day-of coordinator. She helped wrangle our vendors, organize the bridal party and take care of any emergencies that came up. Everyone told me I was so calm on the wedding day; I told them it was because I’d hired someone to do the worrying for me. Our coordinators cost less than $1,000 and were worth every penny. Accessories Whether you’re buying a tie for your suit or jewelry to match your dress, use your accessories as a reason to splurge. Most likely you’re buying something you can wear again, so it doesn’t hurt to upgrade. We understand sometimes budgets are tight but when it comes major life milestones sometimes it’s worth the extra spend. There are options in life for easing the stresses of wedding day costs. Wedding loans are becoming increasingly popular.

Disclamer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. Although we promote products and services form our partners, our opinions are our own.

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

3 Million+

applicants routed monthly


What Our Partners are saying

Building meaningful, long-lasting relationships

"(...) generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

partner logo

" (...) a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

partner logo

"(...) a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder (Former CMO, Lending Tree)

partner logo

"(...) Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

Andrew Zoeller, Digital Program Director

partner logo


Read all about it

Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom

Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.

Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform

Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full compliance, security, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Media Contact: media@evenfinancial.com

Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter

Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!