Marketing & Creative Services
I recently attended a presentation delivered by my colleague and Even’s Director of Platform Sales, Jake Blatt. Jake presented to colleagues from across the MoneyLion family of companies, including Even, Malka and MoneyLion, in our monthly cross-company forum, Thursday Thoughts. This program features an individual, or project team, from one of the three companies to highlight an important cross-company initiative.
Jake has been with Even for nearly three years, leading platform sales and business development teams, and presented the newest sales materials that Even has developed. He started his session with a quick lesson on sales pitches, reinforcing the importance of building relationships and understanding prospective clients’ needs when introducing the organization and positioning what Even has to offer.
Focusing on the channel side of our business, Jake structured the remainder of his presentation on Even’s latest sales deck, emphasizing the critical pain points of our channel partners, current industry and market trends, and tying that back to the tangible values that Even provides to our partners.
Jake reinforced that in today's current macroeconomic climate, the acquisition and retention of customers is more difficult than ever before. The high cost of customer acquisition through traditional channels, coupled with the fact that the majority of loan applicants are being declined for the products they apply for, has led to an increasingly fragmented financial services ecosystem. Jake went on to discuss that as the ultimate platform for embedded finance, Even is uniquely positioned to address these industry problems:
Experiencing Even’s sales pitch firsthand advanced our cross-company understanding of the concerns prospective partners face and how Even’s mission is in service of the need to drive better LTV and Engagement for our partners, powered by the data, technology and partnerships that allow for a best in class customer experience.
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