In today’s era of big data, especially when it pertains to advertising and finance, it’s critically important to be able to utilize the data your organization has for rapid insights and meaningful intelligence. At Even, data is the lifeblood of our marketplace operations and we dive deep into the data that we collect to articulate insights and findings, all of which help our teammates make rapidly well informed decisions. This is only possible via well curated analytical dashboards that are thoughtfully designed by our analytical teams, to help provide the maximum amount of insight possible to our operational teams.
To produce a great dashboard, we need to follow a discovery, design, and execution process where stakeholders are engaged regularly to identify key points of interest. The following need to be considered for a great dashboard:
At Even, we do all this and more for internal data dashboards, when we work with our enterprise partners to produce custom reporting dashboards, and during the process of developing the Even Benchmark Report. We strive to consistently enable our partners to make agile and proactive decisions by providing them extensive insights and transparency at scale. The above methodology makes that possible—and we hope you’re able to gather learnings from it to utilize in your own data dashboards!
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