A New York native through and through, Mitchell Rosenthal came to Even with two decades of experience in the digital and email marketing space. Now, as Even’s email czar, he works with colleagues across marketing (his team), business development, partner solutions, engineering, and other departments to manage our email marketing platform.
Read more about Mitch below!
Tell us a little bit about yourself! Where are you from and where do you live currently?
Born in Manhattan, raised on Long Island. I grew up in a beach town, but never learned to surf, instead spending my summer months up in the Adirondack Mountains. I still haven’t left the Island ― not for lack of trying! ― but now that I’m officially not interested in learning how to surf, the Adirondacks are looking good again.
When did you start at Even and what is your current role? Describe your team and how it fits into the company.
I came aboard in February 2019 as Email Manager and was tasked with reshaping the company’s email program from the model that was in place. While it kept the wheels turning, the platform wasn’t nimble and we remained vulnerable to deliverability issues. Email marketing is crucial to a company like Even to bring consumers back into our financial product offer funnel.
Along with some brilliant work from colleagues in web development, engineering, and other departments, we transformed the email ecosystem into a versatile, marketing-centric platform, successfully pairing email with SMS messaging to help partners re-engage with and convert more consumers.
What is your favorite thing about working at Even?
I enjoy the collaboration. I’m lucky to interact with every department at Even and the brilliance, insight, and commitment to our success is educational and inspiring.
What has been your biggest accomplishment or crowning achievement working at Even so far?
Believe it or not, it takes much more than just a vetted mailing list to successfully execute an email campaign. Spam filters can often create a complicated maze of hurdles to overcome. When I arrived at Even, Gmail was sending our emails directly to recipients’ spam folders. With two-thirds of those consumers using Gmail, that was a huge obstacle to overcome if we were going to be successful with email marketing.
It took about 12 months of testing and tweaking for Gmail to finally send our emails to inboxes rather than spam folders. Once our emails were consistently reaching the entirety of our audience, performance metrics and attributed revenue both took off.
What do you enjoy doing in your free time for hobbies?
Even outside of work I love email newsletters (seriously), especially the non-commercial creations. And after discovering thesample.ai in December (where you can filter through 1,000+ newsletters based on your interests), my inbox will never be the same.
I do get outside sometimes to play baseball (and am an unabashed Mets fan), lose myself in a good run, or spend time with my mutt Remy, a 4-year-old rescue, at the dog park.
What words of advice or encouragement would you have for a prospective Even employee?
The people at Even know their stuff! I’ve learned a lot from my colleagues about the financial industry, which has enabled me to perform my job better. And embrace Even’s values ― Empowered, Empirical, Transparent, and Fearless.
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credit facilitated via our platform
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NEW YORK, NY, March 15, 2022 -- Even Financial ("Even"), the category-leading embedded finance marketplace and independently managed subsidiary of MoneyLion, Inc. (NYSE: ML), has announced a new partnership with Tally, a leading financial automation company, to include the company's low-interest credit offerings on its platform.
"Tally has built a powerful tech-enabled system to help people solve one of the biggest financial problems today: paying off credit card debt," said Phill Rosen, Founder and CEO of Even. "We're thrilled to welcome Tally's line of credit offerings to Even's unparalleled network of financial services providers."
Tally is designed to help its members pay off their debt faster and save them money on interest and late fees. Members can lower their monthly payment with Tally's lower-interest line of credit, if eligible. Typically, at least a 580 FICO score is needed. Tally's system is customized to save people as much money as possible.
"Americans today owe nearly $1 trillion in credit card debt. We know from our research that many want to pay down their debt but struggle to get started. That's where Tally comes in," said Jason Huynh, VP of Credit, Analytics & Operations at Tally. "Our system combines financial automation with a low-interest line of credit to give people the help they need to get on track to pay off their credit card debt for good. We're thrilled that our partnership with Even will allow Tally to help even more people."
The launch of Tally on the Even platform enables consumers to get matched with Tally's custom, low-interest line of credit accounts of up to $25,000 in just a few minutes. After getting matched, eligible consumers complete the process through the Tally app. There are no out-of-pocket costs.
Tally is the latest partner to join the Even marketplace, a growing network of over 400 financial services partners and 500 channel partners covering a breadth of financial services including loans, credit cards, mortgages, savings, and insurance products. Even's marketplace technology enables any company to add financial products to its business, with full compliance and security, at scale.
About Even Financial
Even digitally connects and matches consumers with real-time, personalized financial product recommendations from banks, insurance carriers, and fintech companies on mobile apps, websites, and other digital touchpoints through its marketplace technology. Even's infrastructure leverages machine learning and advanced data science to solve a significant pain point in financial services customer acquisition, seamlessly bridging financial services providers (such as SoFi) and channel partners (such as TransUnion) via its industry-leading API and embedded finance marketplaces. Even enables any company to add financial products to its business, with full compliance and security at scale. Even was named one of "America's Best Startup Employers'' by Forbes for 2021 and was named to the 2021 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Learn more at www.evenfinancial.com.
Tally is a consumer financial tech company pioneering full-service financial automation to help people save money, pay down their debt and reach their goals sooner. Founded in 2015, the company built the first fully automated debt manager to help put billions of dollars back in people's pockets. In 2021, Tally was named to Fast Company's Most Innovative Companies list and to Quartz's Best Companies for Remote Workers. Previously, Tally made Forbes' Next Billion Dollar Startup list, Forbes' Fintech 50 list, and the app won Real Simple's Smart Money award. Learn more at meettally.com.
NEW YORK, NY, April 19, 2022 -- Even Financial (“Even”), the category-leading embedded finance marketplace and independent subsidiary of MoneyLion, Inc. (NYSE: ML), has announced it has now facilitated over $5 billion in consumer credit, as of March 2022. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial service providers and channel partners via its industry-leading API and embedded finance marketplaces.
“Surpassing $5 billion in consumer credit facilitated through our marketplace is an enormous achievement for Even as we continue to help build the future of finance technology,” said Phill Rosen, Founder and Chief Executive Officer. “Access to credit has long been a challenge for many hard-working Americans, and we are dedicated to alleviating this issue by providing consumers personalized financial services offers that meet their needs, when they need it most. Reaching the $5 billion milestone reaffirms that our mission is driving significant value for both consumers and our partners."
Even has grown its embedded finance marketplace offerings beyond loans to cover a breadth of additional financial services including credit cards, mortgages, savings, and insurance products. Within loans, Even offers the largest network of premium, connected loan providers - across a wide array of products including unsecured personal loans, secured personal loans, line of credit, student loan refinancing, and auto loan refinancing. Leading financial services providers, such as LendingClub and SoFi, partner with Even to reach qualified consumers searching for loans, benefiting from Even’s unparalleled network and native integrations.
The company has continued its rapid growth trajectory in 2022, growing its network to include over 400 financial services partners and 500 channel partners. Even's marketplace technology enables any company to add financial products to its business, with full compliance and security at scale. Earlier this year, Even announced the close of its acquisition by MoneyLion, the award-winning digital financial platform, which will continue to advance their combined efforts of providing financial access and advice to hard working Americans.
About Even Financial
Even digitally connects and matches consumers with real-time, personalized financial product recommendations from banks, insurance carriers, and fintech companies on mobile apps, websites, and other digital touchpoints through its marketplace technology. Even's infrastructure leverages machine learning and advanced data science to solve a significant pain point in financial services customer acquisition, seamlessly bridging financial services providers (such as SoFi) and channel partners (such as TransUnion) via its industry-leading API and embedded finance marketplaces. Even enables any company to add financial products to its business, with full compliance and security at scale. Even was named one of "America's Best Startup Employers'' by Forbes for 2022 and was named to the 2021 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Learn more at evenfinancial.com.