Even Staff


10 Lifetime Events When Alternative Finance is a Better Option


options Alternative finance is a lending service outside of the traditional banking system. Here, borrowers and lenders connect directly and bypass the red tape that entails a federal financial structure. And here’s why we are telling you about it. Being an adult means living in debt and having more financial obligations than you can handle. Kidding! Not really. Before you start making $120K a year, and can afford your own personal financial adviser, we can help you figure out when alternative financing is useful for you. So read up, and thank us later. Here are 10 instances when alternative financing is a better option than going the traditional route.


Starting a Small Business: Traditional lenders are less equipped to mold to your specific business requirements. First, banks look for businesses seeking loans for a substantial amount, as a larger loan will enable them to make a larger profit. Second, as a borrower you are required to raise approximately 20 percent of the capital that you need, and produce collateral for the remaining 80 percent to the bank. And lastly, since the economic downturn, the cuts in funding opportunities have made it difficult for small businesses to get the capital they need from traditional sources. Nearly 7 out of 10 businesses get turned down when they go to the bank for a loan. At such times, the flexibility and accessibility of alternative lending can be your best avenue for capital. The process is quick and easy, and the capital as well as the payment plan can be tailored as per your business needs.


Credit Card Debt: Credit card debt has the potential to hurt your credit rating. The amount of credit you owe is one of the top factors that affects your credit score. So, when faced with increasing credit card debt, you will want to clear it off as quickly as possible. You are likely to come up against a brick and mortar wall (pun intended) when you reach out to the banks. As your credit score nosedives, so do your chances of getting a bank loan in the future. Through alternative financing, you can clear your high interest credit card debt with a single loan at a relatively lower interest rate, and not have a negative impact on your credit rating.


Business Expansion: If you have a thriving business like a cool pets hotel in Brooklyn, an  artisanal mayonnaise spot, or a fashion label that’s becoming a trendsetter and wish to capitalize on its success, alternative financing would be a good way to go. You can focus on your expansion plans rather than drawing up paperwork for a traditional bank loan, and make good on precious time.  The position of your business will help you get quick and competitive interest rates, and lending sites like LendingClub, Prosper, Kabbage, and Dealstruck are some of the options. In business, like most things in life, time is of essence. moving-300x283


Moving /Relocation: How well is the traditional financial system in the U.S. equipped to facilitate your desire to move to a different place in search of better opportunities? Not very. But that still leaves you in need of capital to cover moving expenses like shipping costs, security deposits and new furniture buys. Apart from the long wait, there is the chance that you will be rejected for a bank loan. So save yourself the time, trouble and heartbreak, and explore smart alternative financing options like marketplace lending.


Medical Emergencies: Emergencies happen, it’s part of life and it’s stressful. What doesn’t need to be stressful is dealing with the aftermath. Medical bills, doctor's visits, and prescriptions all start to add up and not everyone has the luxury of an emergency fund. You can take out a marketplace lending loan to cover these costs and help you get to a better tomorrow.


Maintenance/ Repairs: In case of repairs, be it home, vehicle or equipment, you’ll want to fix it before it goes completely bust. The average costs for such tasks can range anywhere from $10,000 to $50,000, depending on the type of repair. But when you request for a loan, banks are likely to say, ‘don’t fix it if isn’t broken.’ Now when this happens, you know where to go.


Equipment: Sometimes, all you need is a few thousand dollars to buy materials for your online jewelry store, high-end baking ovens for your bakery or a bunch of computers to start or strengthen your small but growing business – be it fashion, tailoring, catering or coding. In such instances, the flexibility of alternative financing companies like Fundera and OnDeck will lend well to your needs. You can get quick loans that will cover 100 percent of equipment value and with considerably less paperwork.


Child Care Cost: Starting a family is a delightful experience, but it comes with its share of financial responsibilities. The ever-increasing day care premiums that can range anywhere from $4,000 to $15,000 a year, can be overwhelming if you haven’t put money aside for it. As federal financing grapples to find a way to deal with this situation, you can resort to alternative financing for a solution. Through websites like Karrot you can apply for loans up to $35,000. It’s a simple three-step online application, which will take no more than a few minutes. Your application will be reviewed instantly, and if approved, you can have your money in a day’s time! GreatIdea-300x200


Your Big Idea!: Have a creative idea like building a virtual digital museum or something more altruistic like installing a community refrigerator to help alleviate hunger? Then crowdfunding websites like Kickstarter and Indiegogo is the place for you. Here, you can pitch your ideas through an online campaign and connect with a community of likeminded individuals who will not only encourage, but also fund your ideas. That’s more than any bank is going to do for you.


Wedding: This is definitely an expense and you’re not likely to get any return on your investment - not the monetary kind at least. Weddings are a lifetime event, a red-letter day in the calendar of your life, but for many a dream wedding hasn’t always been attainable due to budget restrictions. However, now you can always explore alternative financing options for those extra dollars to fund your nuptial through low interest wedding loans. Another option is crowdfunding. Some couples have launched online campaigns to help raise money for their big day, asking family and friends to donate towards their honeymoon in lieu of gifts.  

Disclamer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. Although we promote products and services form our partners, our opinions are our own.

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Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom

Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.

Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform

Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full compliance, security, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Media Contact: media@evenfinancial.com

Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter

Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!