Blog

Awesome people writing awesome content—learn from the veterans of finance, adtech, commerce, and software development that work here at Even.

How COVID-19 Has Impacted The Lending Ecosystem Moving Into Q4

How to Create Informative Data Dashboards for Fintech

Add Value To Your Content And Become A Content Marketing Superhero

Our New Normal - Even’s Transition to a Distributed Work Environment

What Does The Largest End-To-End Multi-Carrier All-Digital Online Life Insurance Flow Mean For Consumers?

The Importance of an Efficient Compliance Framework

Have You Noticed This Change In The Financial Advisory Sector?

How to Find a Business or Personal Emergency Loan

6 Investing Tips 20-Somethings Should Know

Millennial Perspective: Changing How You Think About Money

P2P Lending: The Uber of the Financial Industry

Millennial Weddings: Everything You Need To Know

Balance Transfers: The Credit-Card Debt-Elimination Method You Can't Afford to Overlook

Using a Personal Loan to Consolidate Credit Card Debt

RoboCop saved lives...RoboAdvisors save you money

Why You Should Care About Marketplace Lending

6 Tips For Maximizing Your Credit Card

These 4 Trends Are Changing The Way We Pay

Interest Is A Budget’s Worst Enemy

7 Ways To Finance Home Improvement Jobs

5 Practical Gifts to Ask for On Your Registry

Finance’s ‘Quantum Leap’ moment? Altfi and cryptocurrency

Ditch the Stocks, Earn Better Returns as a Marketplace Lender

9 Ways To Increase Your Credit Score After College

How are Lady Liberty, Ireland, and Crowdfunding Connected?

Low interest rate loans to fund your home improvements

How Financially Prepared Are Millennials For The Future? Not very.

Investment Trusts are the New Fashion Trend in Alternative Finance

So You're Getting Married! Do You Need a Loan?

When life hands you lemons....get a loan.

Subprime loans and risky borrowers: A recipe for disaster

What is heck is "Marketplace Lending?"

Watch Out Credit, AltFi is Moving In.

Do Alternative Student Loans Default Less Frequently Than Their 'Old School' Counterparts?

The Funding Solution More Startups Are Turning To

Three Reasons to Pay Off Credit Card Debt Now!

Crowdfunding Your Wedding: It's Not As Crazy As It Sounds

9 Ways To Reduce Your Credit Card Debt As Painlessly As Possible

One Millennial’s Experience Getting a Marketplace Loan

10 Lifetime Events When Alternative Finance is a Better Option

Why Borrowing is Getting Easier for the Consumer

Proven Scale & Trust

$400B+

in consumer applications for financial services

60M+

consumer profiles generated

2 Million+

applicants routed monthly

Awards

What Our Partners are saying

Building meaningful, long-lasting relationships

"Lending Club has enjoyed a prosperous relationship with Even Financial, generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month."

Bill Walsh, VP Personal Loans Marketing

"Even’s technology platform provides a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

"Even has built a truly modern and easy-to-use platform for the financial services marketing world. They make it easy to develop consumer-friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder PersonalLoanPro (Former CMO, Lending Tree)

"We are proud to partner with Even Financial. Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

Andrew Zoeller, Digital Program Director

Press

Read all about it

Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom

Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.

Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform

Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full compliance, security, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Media Contact: media@evenfinancial.com

Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter

Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!