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Even Financial Partners with New York Institute of Finance to Offer Access to Student Loans
EVEN
Even Financial Partners with New York Institute of Finance to Offer Access to Student Loans
Even financial has formed a new partnership with the New York Institute of Finance(NYIF) to offer their students the option to finance their tuition via online lenders.  Even is a supply side provider of online lending that aggregates many different marketplace lending platforms. NYIF offers a range of learning options, including professional certificates, online self-study, and traditional classroom training for the financial industry.     Even co-founder Ian Rosen stated he was excited to assist NYIF students: “EVEN’s tools will allow students to know all of their financing options before they enroll in a NYIF course.” The loans will be made available for more than 290 courses offered by NYIF.  Students may complete the application directly on the NYIF website to “instantly obtain personalized, pre-qualified loan options from multiple lenders”. “We are often asked by students for payment options and the Even Financial partnership offers multiple options in an easy-to-use tool, directly from our website,” stated Lee Arthur, Managing Director of the Institute.
Better Borrowers, Better Returns – Social Leverage on Even Financial Investment
EVEN
Better Borrowers, Better Returns – Social Leverage on Even Financial Investment
As the economy recovers, investors are seeking new avenues for solid returns. One popular option is to lend on peer-to-peer marketplaces like Prosper, LendingClub, Funding Circle, and Kabbage. These services offer borrowers affordable personal and business loans, and promise better returns for lenders. However, most people may not realize that supplying the marketplace with investment opportunities is more difficult than attracting investors to fund those loans. Each marketplace looks for a slightly different profile from their ideal borrower. They end up struggling to find the right borrowers, and discard most of their leads during the qualification process. I’m thrilled to announce our investment in the EVEN Financial team to solve this very problem. EVEN Financial’s technology affordably sources, verifies, and creates a comprehensive profile of borrowers. Using this information, they programmatically match borrowers with the most compatible lending platform and reduce lead costs. I love the win-win-win value proposition. The marketplace gets its supply, lenders get more opportunities, and borrowers get loans more efficiently and effectively. The EVEN team has a deep background in marketplace lending and we’ve enjoyed working with them in the past. Through StockTwits, I’ve had the pleasure of working with Ian Rosen (CEO) when he was the General Manager at MarketWatch. Social Leverage previously backed Orchard Platform, where CTO Phill Rosen (no relation to Ian Rosen) was a co-founder, and we’re excited to be working with him again. Jarid Maged, EVEN’s third co-founder is an ad-tech supply-side infrastructure vet. I’m confident that Ian, Phill, and Jarid are going to knock it out of the park!
SmartAsset Teams Up With EVEN Financial to Help Consumers Find Best Personal Loans
EVEN
SmartAsset Teams Up With EVEN Financial to Help Consumers Find Best Personal Loans
July 23, 2015 @ 10:35 am By Samantha Hurst SmartAsset, a personal finance technology company, and EVEN Financial, a supply-side platform for Marketplace Lending, today jointly announced a strategic partnership aimed at helping consumers find the best personal loans. Ian Rosen, EVEN Financial CEO, explained: “Our tools allow companies like SmartAsset to easily offer their users appropriate loan options that are suited to their situation and needs. SmartAsset visitors will have the ability to enter information and receive a list of lenders that are good candidates for them to work with.”   This partnership gives consumers on SmartAsset access to the best content and tools to help them find personalized loan options suited to their needs. Users can also access the EVEN Financial platform, which matches borrowers with appropriate lending platforms and products. SmartAsset provides transparent, automated, and accurate advice on financial topics from home-buying, retirement planning, student loans, and others, and through this partnership with EVEN Financial, now personal loans as well. Michael Carvin, CEO of SmartAsset, added: “Our suite of tools and content equip our users with the trusted information needed to make big financial decisions. Partnering with EVEN Financial makes it easier to offer the right personal loan products to our users within that framework.”    
Canaan Partners: There is a Fundamental Disruption in Financial Services Occurring Right Now – Crowdfund Insider
CROWDFUND INSIDER
Canaan Partners: There is a Fundamental Disruption in Financial Services Occurring Right Now – Crowdfund Insider
Canaan Partners, one of the Sandhill Road posse in Silicon Valley, is a VC firm that has moved big into the alternative finance space. With over $4.2 billion under management they have the fire power, and the tool kit, to move quickly into promising, early stage companies.  Canaan targets two sectors; Technology and Healthcare companies which are based mainly in the US, India and Israel. Canaan leans towards seed and early stage funding with about 80% of its investments targeting early rounds. In 2014 they had 5 “unicorns” or VC home runs. But within the Tech vertical is the subcategory of FinTech – one of the hottest investment sectors over the past several years. The poster child for FinTech success is arguably LendingClub which stands as the 4th largest US internet IPO ever.  Zero to multi-billions in about 6 years, the financial firm was started by Renaud Laplanche back in 2006 when he was comparing the disconnect between rates paid by credit card holders and interest earned by savers at banks.  Canaan Partners led the Series A for $10.26 million back in 2007 – an investment that would qualify as knockout success.  It has been estimated that Canaan partners got into Lending Club for around $0.27 per share.  Sure they had to wait a few years to cash in but a 55X or so return was probably worth it.
Canaan continues to be engaged with Lending Club and General Partner Dan Ciporin is on the board.  He has also taken board seats on several other FinTech startups in which Canaan has an interest. In a presentation at the LendIt conference held earlier this month Ciporin spoke about the success and ongoing opportunity of marketplace lending. While this sector is measured in mere billions today – most industry followers believe the numbers will soon be measured in trillions. But the main focus of his presentation was real estate and the emerging opportunity for crowdfunding platforms to disrupt the traditional financing structure.  He closed by saying the old world [of finance] is gone. Since the fortuitous investment in Lending Club, Canaan has participated in funding rounds of multiple, innovative online financial platforms including: Borro, CircleUp, EVEN Financial, Orchard,Realty Mogul and others. From crowdfunding to peer to peer to services – Canaan is spanning the spectrum of disruptive finance. CLICK HERE TO READ THE FULL ARTICLE AT CROWDFUND INSIDER
Getting EVEN… – Canaan Partners
CANAAN
Getting EVEN… – Canaan Partners
“EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP). At Canaan we believe that marketplace lending will continue to grow rapidly – consistently taking share from traditional providers of credit (big banks, credit card companies, etc.) because of its fundamental cost advantages and superior technology. We are early investors in the leaders in the space: Lending Club (consumer unsecured – Series A); Realty Mogul (commercial real estate – Series A); Borro (consumer secured – first U.S. round). As the marketplace lending ecosystem evolves there will be opportunities to sell “picks and shovels” to the participants who are cashing in on the massive disruption occurring in the financial system. We invested in Orchard to help build a platform that makes it more efficient for institutional investors to put money to work across multiple platforms. We have spent the last year searching for a platform to help connect origination platforms to borrowers more efficiently – then we found EVEN. EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP). EVEN will partner with existing lead generation platforms and tie in ad-tech data sources. With this data, EVEN is able to create a robust profile and connect a borrower to the appropriate origination platform — lowering the cost for the origination platforms while also increasing the supply of borrowers. As with all our investments, we’re very excited to be working with the team at EVEN. Ian Rosen was one of the first checks into Orchard (before us!) and has been passionate about marketplace lending for years. Phil Rosen (no relation to Ian) was on the founding team at Orchard, and knows the space well. And Jarid Maged spent six years at AdMeld helping the leading SSP. This is the team we’ve been looking for. Welcome to the Canaan family. We are excited to be partnering with you, and look forward to helping you make some big changes to the U.S. financial system. (Originally Published March 2015)” – Written By Canaan Click Here To Read The Article At Canaan Partners
P2P Lenders Becomes Latest Industry to Attract Affiliates – Finance Magnates
FINANCE MAGNATES
P2P Lenders Becomes Latest Industry to Attract Affiliates – Finance Magnates
Last week we posted about the launch of Even Financial, a P2P lending firm focused on the supply side of the industry. Their goal is to bring added efficiency to attracting borrowers (supply) to use P2P lending platforms for sourcing their loans. Even Financial’s launch occurrs as their CEO Ian Rosen explained to Forex Magnates that currently investors outstrip borrowers by a four to one ratio in the sector. CLICK HERE TO READ THE FULL ARTICLE AT FINANCE MAGNATES
The Daily Startup – Wall Street Journal
WALL STREET JOURNAL
The Daily Startup – Wall Street Journal
EVEN Financial, a startup that is providing a service to the growing group of online lenders, has raised a $2.8 million seed round. CLICK HERE TO READ THE FULL ARTICLE AT WALL STREET JOURNAL
Term Sheet — Friday, March 13 – Fortune
FORTUNE
Term Sheet — Friday, March 13 – Fortune
Term Sheet — Friday, March 13 CLICK HERE TO READ  THE FULL ARTICLE AT FORTUNE
EVEN
Even Financial Secures $2.8M in Funding Led By Canaan Partners to Better Connect Lending Marketplaces with Borrowers – Even
Top investors back first-of-its-kind platform that helps peer-to-peer lending marketplaces obtain more and higher-quality borrower leads New York, NY — March 12, 2015 — EVEN Financial today announced it has raised $2.8M in seed funding. The round was led by Canaan Partners, who also led the first venture-backed investment rounds for Lending Club and Orchard Platform in the P2P lending market. Other investors include Lerer Hippeau Ventures, Ron Suber of Prosper, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, Jon Kelfer of Orchard Platform, and other angel investors. These funds will be used to improve the supply side infrastructure of peer-to-peer (P2P) lending marketplaces, starting by helping to more effectively identify and match suitable borrowers with the right lending platform. While the P2P lending ecosystem is growing rapidly, with more than 100 marketplace lending originators in the US alone, the supply side infrastructure remains fractured and a bottleneck to growth. Specifically and initially, it remains difficult for would-be lenders to find the right borrowers and for borrowers to find the right loan originator for their financial needs. “Lending platforms today are confronted with huge hurdles in obtaining the right borrowers,” said Ian Rosen, CEO & co-founder of EVEN Financial. “Platforms are using a variety of marketing tactics to attract borrowers, but end up discarding most borrower leads during the qualification process. Our platform works to match borrowers with the most compatible lending platform at the lowest possible cost.” With EVEN Financial, online marketplaces for credit like Prosper have access to more borrowers that are not only well matched in terms of credit risk, but who are also appropriate to the specific products each platform is selling. “New platforms like EVEN are a huge step forward for the Marketplace Lending industry,” said Ron Suber, president of Prosper. “By giving access to vetted borrower leads, EVEN Financial serves as a perfect complement to lending platforms as it allows us to focus on pricing, credit, risk, underwriting and loan funding.” EVEN Financial’s platform works by evaluating borrowers on criteria such as credit and platform fit. Borrower leads are sourced, verified, and enhanced with data to create a robust profile that allows lenders to easily match with borrowers that will be the best fit for their individual platform, reducing their costs. This is combined with an increase in the supply of borrowers to the marketplace, creating a more cost-effective way for lenders to engage with well-suited borrowers. The EVEN team has deep background in relevant areas, including CTO Phill Rosen, former co-founder of Orchard Platform, CPO Jarid Maged, a former senior product executive from Admeld/Google, and CEO Ian Rosen, former GM of MarketWatch. “As the demand for P2P finance rapidly grows, we see a huge opportunity to capitalize on the supply-side of the ecosystem,” said Brendan Dickinson, principal at Canaan Partners, who will be joining the Board. “Canaan has seen great success investing in other innovative FinTech marketplaces like Lending Club and Orchard, so we’re thrilled to be backing EVEN Financial as they accelerate the disruption of traditional finance.” To learn more, visit https://evenfinancial.com/. About EVEN Financial EVEN Financial was founded with a mission of providing borrowers with better access to the marketplace ecosystem and giving lending platforms more advanced borrower acquisition and engagement tools. EVEN Financial seeks to support the exploding growth of personal lending by offering a viable solution to matching demand with supply. In the new era of P2P finance, EVEN Financial is building the industry’s most robust Supply Side Platform (SSP) for Marketplace Lending, to match the rapidly growing demand for marketplace debt with qualified borrower pools and originator tools. EVEN Financial significantly reduces the cost of underwriting and enables originators to focus on deploying capital effectively. The company is based in New York, NY. Media Contact: Lauren Barlow VSC for EVEN Financial lauren@vscconsulting.com (415) 677-9125
Finance Magnates
Even Financial Emerges from Stealth Mode to Boost Supply to P2P Lending Marketplaces – Finance Magnates
Even Financial is coming public today with supply side focused P2P lending infrastructure. The firm aims to bring equilibrium to the P2P marketplace where lenders outstrip borrowers by a 4 to 1 ratio. Emerging from stealth mode, Even Financial is coming public today to reveal their P2P lending marketplace product, as well as announcing that it has secured $2.8 million in seed funding. Aiming to bring value to marketplace lending, Even Financial is focusing on boosting the supply side of the business. CLICK HERE TO READ THE FULL ARTICLE AT FINANCE MAGNATES
VATOR
Lending platform EVEN Financial raises $2.8M seed round – Vator
EVEN Financial wants to improve P2P lending marketplaces by better matching borrows and lenders. Lending platforms face a number of challenges, the biggest of which is obtaining borrowers that are right for each of their specific offerings. P2P lenders are currently using a variety of marketing tactics to attract borrowers, but they will often end up throwing out nearly the vast majority of borrower leads during the qualification process simply because they aren’t a good fit. CLICK HERE READ THE FULL ARTICLE AT VATOR
XCONOMY
EVEN Financial Comes Out of Stealth with $2.8M from Canaan, Others – Xconomy
Stepping from the shadows, EVEN Financial—based in New York—is putting money it raised towards becoming a fixture in the fast growing peer-to-peer lending market. The startup came out of stealth today with $2.8 million in a round led by Canaan Partners, with Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, and Lerer Hippeau Ventures participating. Individual investors Rob Suber, president of Prosper; and Orchard Platform’s Jon Kelfer also backed EVEN. CLICK HERE TO READ THE FULL ARTICLE AT XCONOMY

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$6B+

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1,000+

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Nuula adds Term Life Insurance feature, powered by Even Financial
TORONTO, Aug. 4, 2022 -- Nuula, a fintech company focused on providing small businesses the tools and the capital they need to succeed, today announced a new Term Life Insurance feature that provides small business owners and entrepreneurs with coverage options from a network of top carriers, powered by Even Financial ("Even"), a leading embedded finance marketplace platform, and independent subsidiary of MoneyLion Inc. ("MoneyLion") (NYSE: ML). Through the Nuula app, users will now be able to shop, compare and buy Term Life Insurance, with policies up to $5MM in coverage and terms of 10-40 years. The policies in Nuula's new Term Life Insurance feature are generated and serviced by LeapLife, an insurtech platform and licensed life insurance agency, that is owned and operated by Even. "While small business owners and entrepreneurs are investing in their business, they also need to more easily invest in themselves and in the security of their loved ones," said Mark Ruddock, CEO at Nuula. "Adding Term Life Insurance further expands the range of services we are delivering to meet the diverse needs of today's small business owner." "Policyholders want a simpler way to shop around, compare policies and prices, and find a policy that is right for them," said Andrew Naoum, SVP of Sales at Even. "By partnering with Even, Nuula's small businesses are provided with a curated network of carriers rated A- and above by AM Best, world-class customer support and a search feature that matches people with the right policies and lowest available prices when and where they need it." Today's news follows the launch of a new personal loan search feature aimed towards early-stage small businesses, powered by Even. About Nuula Nuula is building the future of small business performance. Launched in 2021, Nuula is a financial services and technology company focused on serving the small to medium-sized business community. Nuula provides real-time data and analytics, allowing businesses to manage their finances, monitor their credit ratings and user reviews, and more. Nuula is an advocate of financial inclusivity and a proud partner to Kiva to create economic and social good. To learn more about Nuula, visit www.nuula.com. About Even Financial and LeapLife Even is the industry-leading embedded financial marketplace and independent subsidiary of MoneyLion Inc. ("MoneyLion") (NYSE: ML). MoneyLion is the go-to destination for personalized financial management, content, offerings and advice. As part of MoneyLion's enterprise offering, Even digitally connects and matches consumers with real-time, personalized financial product recommendations from banks, insurance carriers, and fintech companies on mobile apps, websites, and other digital touchpoints through its marketplace technology. Even's infrastructure leverages machine learning and advanced data science to solve a significant pain point in financial services customer acquisition, seamlessly bridging financial services providers (such as SoFi) and channel partners (such as TransUnion) via its industry-leading API and embedded finance marketplaces. Even enables any company to add financial products to its business, with full compliance and security at scale. Even was named one of "America's Best Startup Employers'' by Forbes for 2022 and was named to the 2021 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Learn more at www.evenfinancial.com and investors.moneylion.com. LeapLife is a licensed life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes, available in all 50 states. LeapLife was acquired by Even Financial (Even) in early 2020. Learn more at www.leaplife.com.
Even
Even Financial Adds Tally's Low-Interest Line of Credit to its Embedded Finance Marketplace
NEW YORK, NY, March 15, 2022 -- Even Financial ("Even"), the category-leading embedded finance marketplace and independently managed subsidiary of MoneyLion, Inc. (NYSE: ML), has announced a new partnership with Tally, a leading financial automation company, to include the company's low-interest credit offerings on its platform. "Tally has built a powerful tech-enabled system to help people solve one of the biggest financial problems today: paying off credit card debt," said Phill Rosen, Founder and CEO of Even. "We're thrilled to welcome Tally's line of credit offerings to Even's unparalleled network of financial services providers." Tally is designed to help its members pay off their debt faster and save them money on interest and late fees. Members can lower their monthly payment with Tally's lower-interest line of credit, if eligible. Typically, at least a 580 FICO score is needed. Tally's system is customized to save people as much money as possible. "Americans today owe nearly $1 trillion in credit card debt. We know from our research that many want to pay down their debt but struggle to get started. That's where Tally comes in," said Jason Huynh, VP of Credit, Analytics & Operations at Tally. "Our system combines financial automation with a low-interest line of credit to give people the help they need to get on track to pay off their credit card debt for good. We're thrilled that our partnership with Even will allow Tally to help even more people." The launch of Tally on the Even platform enables consumers to get matched with Tally's custom, low-interest line of credit accounts of up to $25,000 in just a few minutes. After getting matched, eligible consumers complete the process through the Tally app. There are no out-of-pocket costs. Tally is the latest partner to join the Even marketplace, a growing network of over 400 financial services partners and 500 channel partners covering a breadth of financial services including loans, credit cards, mortgages, savings, and insurance products. Even's marketplace technology enables any company to add financial products to its business, with full compliance and security, at scale. About Even Financial Even digitally connects and matches consumers with real-time, personalized financial product recommendations from banks, insurance carriers, and fintech companies on mobile apps, websites, and other digital touchpoints through its marketplace technology. Even's infrastructure leverages machine learning and advanced data science to solve a significant pain point in financial services customer acquisition, seamlessly bridging financial services providers (such as SoFi) and channel partners (such as TransUnion) via its industry-leading API and embedded finance marketplaces. Even enables any company to add financial products to its business, with full compliance and security at scale. Even was named one of "America's Best Startup Employers'' by Forbes for 2021 and was named to the 2021 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Learn more at www.evenfinancial.com. About Tally Tally is a consumer financial tech company pioneering full-service financial automation to help people save money, pay down their debt and reach their goals sooner. Founded in 2015, the company built the first fully automated debt manager to help put billions of dollars back in people's pockets. In 2021, Tally was named to Fast Company's Most Innovative Companies list and to Quartz's Best Companies for Remote Workers. Previously, Tally made Forbes' Next Billion Dollar Startup list, Forbes' Fintech 50 list, and the app won Real Simple's Smart Money award. Learn more at meettally.com. Media Contacts media@evenfinancial.com press@meettally.com
Even
Even Financial’s Embedded Finance Marketplaces Surpass $5 Billion in Credit Facilitated
NEW YORK, NY, April 19, 2022 -- Even Financial (“Even”), the category-leading embedded finance marketplace and independent subsidiary of MoneyLion, Inc. (NYSE: ML), has announced it has now facilitated over $5 billion in consumer credit, as of March 2022. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial service providers and channel partners via its industry-leading API and embedded finance marketplaces. “Surpassing $5 billion in consumer credit facilitated through our marketplace is an enormous achievement for Even as we continue to help build the future of finance technology,” said Phill Rosen, Founder and Chief Executive Officer. “Access to credit has long been a challenge for many hard-working Americans, and we are dedicated to alleviating this issue by providing consumers personalized financial services offers that meet their needs, when they need it most. Reaching the $5 billion milestone reaffirms that our mission is driving significant value for both consumers and our partners." Even has grown its embedded finance marketplace offerings beyond loans to cover a breadth of additional financial services including credit cards, mortgages, savings, and insurance products. Within loans, Even offers the largest network of premium, connected loan providers - across a wide array of products including unsecured personal loans, secured personal loans, line of credit, student loan refinancing, and auto loan refinancing. Leading financial services providers, such as LendingClub and SoFi, partner with Even to reach qualified consumers searching for loans, benefiting from Even’s unparalleled network and native integrations. The company has continued its rapid growth trajectory in 2022, growing its network to include over 400 financial services partners and 500 channel partners. Even's marketplace technology enables any company to add financial products to its business, with full compliance and security at scale. Earlier this year, Even announced the close of its acquisition by MoneyLion, the award-winning digital financial platform, which will continue to advance their combined efforts of providing financial access and advice to hard working Americans. About Even Financial Even digitally connects and matches consumers with real-time, personalized financial product recommendations from banks, insurance carriers, and fintech companies on mobile apps, websites, and other digital touchpoints through its marketplace technology. Even's infrastructure leverages machine learning and advanced data science to solve a significant pain point in financial services customer acquisition, seamlessly bridging financial services providers (such as SoFi) and channel partners (such as TransUnion) via its industry-leading API and embedded finance marketplaces. Even enables any company to add financial products to its business, with full compliance and security at scale. Even was named one of "America's Best Startup Employers'' by Forbes for 2022 and was named to the 2021 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Learn more at evenfinancial.com. Media Contact media@evenfinancial.com