2016-12-20 00:00:00

This NYC Startup is Exactly What You Want Before Taking Out a Loan

If you need a loan, you are not alone. Favorable loans have been difficult to come by and people don’t know where to go to get the best possible rate. This is where Even Financial comes in. The Fintech company dedicated to the supply side of financial services has built the infrastructure for loan discovery that can be integrated in a number of different applications including apps, publishing platforms, and portals.

AlleyWatch spoke with the Even Financial team and discovered how they are innovating the Fintech industry.

Tell us about the product or service.

Even Financial is the first and only dedicated supply-side platform for online financial services.

Even’s recommendation API matches customers with the right financial products and services at the right time, while providing transparency and reduced cost of acquisition to online financial service providers.

Through this, Even Financial enables a new generation of real-time online financial products and services for both business and consumers.

How is it different?

This is the first API to enable app developers and websites with direct access to often hard to reach financial services. Through a single endpoint they can integrate with over a dozen financial service providers and products. These aren’t display-ads, most often they are direct integrations into the financial service providers themselves.

What is the business model?

Developers and websites don’t pay us anything, in fact we pay them. Financial service providers pay us for access to customers and to ensure compliance across our network. We split these revenues with the app developers and websites.

What inspired the business?

Finance is slowly and progressively moving online. Services that use to be offered together within a branch model are being broken off and offered directly to consumers by specialized companies online. This is great for the consumer, but its led to a complex web of hard to navigate relationships and regulations for websites, app developers and financial service providers. Even acts as an intermediary to simplify the ecosystem for all parties.

What are the milestones that you plan to achieve within six months?

We plan continued rapid growth in volumes across loan products. Meanwhile we are progressively adding additional financial services to our API. Recently we added credit cards, and we plan to scale that out much further. In the near future we are looking to including savings accounts and eventually mortgages and insurance.

What is the one piece of startup advice that you never got?

Everyone talks about the importance of focus, but no one really ever advised on how one can cut through a world of choices to identify the true critical path. Over the past 6 months we have learned to reduce most decisions to a simple criteria based on one or two purely data driven KPIs. It took a great deal of work to make the data available, but since doing that it has brought an unprecedented level of clarity to the whole team.

If you could be put in touch with anyone in the New York community who would it be and why?

Does Ben Bernanke live in NYC? I’ve got some questions…

Why did you launch in New York?

I’m from NYC. I’ve been working at NYC startups since I was 18 and in/out of college. That, plus the fact that we are a financial services company makes it pretty much the only option in the US for me.

What’s your favorite restaurant in the city?

I really enjoy good sushi. Yasuda is my historical favorite, but recently I’ve really been enjoying Sushi On Jones.

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Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

3 Million+

applicants routed monthly

What Our Partners are saying

Building meaningful, long-lasting relationships

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder (Former CMO, Lending Tree)



Read all about it

Even Ranked Top 50 in the Deloitte Technology Fast 500
Even Ranked Top 50 in the Deloitte Technology Fast 500
Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America. To see the full list of winners click the button below. 
A Fintech Conversation With Even Financial and TransUnion
A Fintech Conversation With Even Financial and TransUnion
Even CEO/Founder Phill Rosen recently sat down for a conversation with our enterprise partner TransUnion’s SVP, Chief Product Officer Hilary Chidi and Benzinga Staff Writer Spencer Israel to discuss the current state of fintech, the impact of COVID, and more...  You can watch the video here: Click Here Click below to read an article about the learnings from the conversation. 
Even has won the Data Innovation Award from the 2020 TearSheet Data Awards
Even has won the Data Innovation Award from the 2020 TearSheet Data Awards
On June 8th, 2020, TearSheet announced the winners of the 2020 TearSheet Data Awards, and Even won the Data Innovation Award. They said: “Even is moving the financial services industry from an era of customer acquisition based on mismatched static ads, to one where more personalized offers are matched to consumers in real time.”