Created:

2016-12-20

This NYC Startup is Exactly What You Want Before Taking Out a Loan

If you need a loan, you are not alone. Favorable loans have been difficult to come by and people don’t know where to go to get the best possible rate. This is where Even Financial comes in. The Fintech company dedicated to the supply side of financial services has built the infrastructure for loan discovery that can be integrated in a number of different applications including apps, publishing platforms, and portals.

AlleyWatch spoke with the Even Financial team and discovered how they are innovating the Fintech industry.

Tell us about the product or service.

Even Financial is the first and only dedicated supply-side platform for online financial services.

Even’s recommendation API matches customers with the right financial products and services at the right time, while providing transparency and reduced cost of acquisition to online financial service providers.

Through this, Even Financial enables a new generation of real-time online financial products and services for both business and consumers.

How is it different?

This is the first API to enable app developers and websites with direct access to often hard to reach financial services. Through a single endpoint they can integrate with over a dozen financial service providers and products. These aren’t display-ads, most often they are direct integrations into the financial service providers themselves.

What is the business model?

Developers and websites don’t pay us anything, in fact we pay them. Financial service providers pay us for access to customers and to ensure compliance across our network. We split these revenues with the app developers and websites.

What inspired the business?

Finance is slowly and progressively moving online. Services that use to be offered together within a branch model are being broken off and offered directly to consumers by specialized companies online. This is great for the consumer, but its led to a complex web of hard to navigate relationships and regulations for websites, app developers and financial service providers. Even acts as an intermediary to simplify the ecosystem for all parties.

What are the milestones that you plan to achieve within six months?

We plan continued rapid growth in volumes across loan products. Meanwhile we are progressively adding additional financial services to our API. Recently we added credit cards, and we plan to scale that out much further. In the near future we are looking to including savings accounts and eventually mortgages and insurance.

What is the one piece of startup advice that you never got?

Everyone talks about the importance of focus, but no one really ever advised on how one can cut through a world of choices to identify the true critical path. Over the past 6 months we have learned to reduce most decisions to a simple criteria based on one or two purely data driven KPIs. It took a great deal of work to make the data available, but since doing that it has brought an unprecedented level of clarity to the whole team.

If you could be put in touch with anyone in the New York community who would it be and why?

Does Ben Bernanke live in NYC? I’ve got some questions…

Why did you launch in New York?

I’m from NYC. I’ve been working at NYC startups since I was 18 and in/out of college. That, plus the fact that we are a financial services company makes it pretty much the only option in the US for me.

What’s your favorite restaurant in the city?

I really enjoy good sushi. Yasuda is my historical favorite, but recently I’ve really been enjoying Sushi On Jones.

To view the original version on AlleyWatch, visit: https://www.alleywatch.com/2016/12/nyc-startup-even-financial-exactly-want-taking-loan/

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust

$525B+

in consumer applications for financial services

100M+

consumer profiles generated

6.5 Million+

applicants routed monthly

WHAT OUR PARTNERS ARE SAYING

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with. "

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with. "

Kyle Taylor
CEO

Awards

Press

Read all about it!

Even Financial Launches ‘Financial Products for Salesforce’ - on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
EVEN
Even Financial Launches ‘Financial Products for Salesforce’ - on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
Now Financial Advisors and Any Business Can Easily Provide Real-Time, Personalized Financial Products to Their Clients - Including Loans, Savings and More — powered by Salesforce.   NEW YORK, NY – April 14, 2021 – Even Financial, a platform for financial services search, acquisition, and monetization, today announced the launch of ‘Financial Products for Salesforce’ — Powered by Even, a plug-and-play application on Salesforce AppExchange. The Financial Products for Salesforce application will enable financial advisors and other businesses to expand their services, instantly matching clients with real-time, personalized, pre-approved financial product offers, including personal loans, insurance, student loan refinancing, and savings accounts.   Built on the Salesforce Platform, Financial Products for Salesforce — Powered by Even is currently available on AppExchange.   Financial Products for Salesforce — Powered by Even   With the installation of the Financial Products for Salesforce application, financial advisors can generate personalized financial solutions for their clients utilizing existing contact data—enabling them to refinance debt or start saving in seconds, backed by product offers from financial services providers. The Even platform uses direct connections to the underwriting systems of financial services providers and machine learning to match consumers with personalized financial solutions from an expansive network of premium financial services providers and lending partners such as LendingPoint, Haven Life Insurance Agency, and LendingClub. By integrating personalized financial solutions, advisors will be able to match their clients with the financial products they need—while also earning revshare.   “The addition of Even Financial Products for Salesforce to AppExchange can be a new avenue for businesses to utilize the Even API as the definitive search, comparison, and recommendation engine for financial solutions,” said Phill Rosen, Founder and Chief Executive Officer of Even. “Moreover, our app gives users a simple way to match clients with over 100+ personalized financial solutions in real time using existing Salesforce data, with near minimal effort required from clients beyond providing consent.”   With the Even app, financial advisors are now able to:   • Extend their client services with credit, debt management, and savings solutions   • Use existing Salesforce Contact Data to pre-fill Even’s quick and easy form to generate personalized financial solutions in less than 60 seconds, such as pre-approved loan offers if the client is qualified   • Provide their clients personalized recommendations from across a network of 100+ financial products from many top institutions   • Help their clients while benefiting from Even’s revenue share program   “We are excited that Financial Products for Salesforce is continuing to innovate on AppExchange as they power digital transformation for financial services customers,” said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us."   Even has continued its rapid growth trajectory in 2020, surpassing over $3 billion in credit issued through its API, expanding its platform to over 400 partners, and was recently named as one of “America’s Best Startup Employers” by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500. Even has secured over $60+ million in funding from major financial institutions and venture capital firms, backing its goal to evolve the financial services acquisition ecosystem, with real-time, personalized search, comparison, and recommendations.   To learn more, please contact us at Partner.Salesforce@EvenFinancial.com.     About Salesforce AppExchange   Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 listings, 8 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.     Additional Resources   • Like Salesforce on Facebook: https://www.facebook.com/salesforce   • Follow Salesforce on Twitter: https://twitter.com/salesforce   • Become a fan of Even Financial on Facebook: https://www.facebook.com/evenfinancial/   • Follow Even Financial on Twitter: https://twitter.com/evenfinancial   • Keep up with Even Financial on LinkedIn: https://www.linkedin.com/company/evenfinancial/   Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.   About Even Financial   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and LendingClub) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even’s investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even was named as one of “America’s Best Startup Employers” by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Even has originated over $3B in credit to date.    To partner with us, click below to get started.
Even Named to Forbes’ List of “America’s Best Startup Employers” for 2021
FORBES
Even Named to Forbes’ List of “America’s Best Startup Employers” for 2021
After evaluating 2,500 American startups with at least 50 employees, Even has been named in the Top 500 of Forbes’ second annual list, which recognizes companies that stand out in: employer reputation, employee satisfaction, and growth.   Click below to see full listing.
Even Ranked Top 50 in the Deloitte Technology Fast 500
DELOITTE
Even Ranked Top 50 in the Deloitte Technology Fast 500
Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America.   To see the full list of winners click the button below.