2015-04-30 00:00:00

Getting EVEN… – Canaan Partners

“EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP).

At Canaan we believe that marketplace lending will continue to grow rapidly – consistently taking share from traditional providers of credit (big banks, credit card companies, etc.) because of its fundamental cost advantages and superior technology.

We are early investors in the leaders in the space: Lending Club (consumer unsecured – Series A); Realty Mogul (commercial real estate – Series A); Borro (consumer secured – first U.S. round). As the marketplace lending ecosystem evolves there will be opportunities to sell “picks and shovels” to the participants who are cashing in on the massive disruption occurring in the financial system. We invested in Orchard to help build a platform that makes it more efficient for institutional investors to put money to work across multiple platforms. We have spent the last year searching for a platform to help connect origination platforms to borrowers more efficiently – then we found EVEN.

EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP). EVEN will partner with existing lead generation platforms and tie in ad-tech data sources. With this data, EVEN is able to create a robust profile and connect a borrower to the appropriate origination platform — lowering the cost for the origination platforms while also increasing the supply of borrowers.

As with all our investments, we’re very excited to be working with the team at EVEN. Ian Rosen was one of the first checks into Orchard (before us!) and has been passionate about marketplace lending for years. Phil Rosen (no relation to Ian) was on the founding team at Orchard, and knows the space well. And Jarid Maged spent six years at AdMeld helping the leading SSP. This is the team we’ve been looking for.

Welcome to the Canaan family. We are excited to be partnering with you, and look forward to helping you make some big changes to the U.S. financial system.

(Originally Published March 2015)” – Written By Canaan

Click Here To Read The Article At Canaan Partners

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

3 Million+

applicants routed monthly

What Our Partners are saying

Building meaningful, long-lasting relationships

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder (Former CMO, Lending Tree)



Read all about it

Even Financial Achieves SOC 2 Type I Compliance

<div>NEW YORK, NY — July 15, 2020; </div> <div> </div> <div>Even Financial, the leading API for financial services search, acquisition, and monetization, today announced that it has successfully completed a Service and Organization Control (SOC 2) Type I examination for its industry-leading API. The audit was conducted by Schneider Downs &amp;amp; Co. and confirms that Even's security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability, and confidentiality. Offering best-in-class privacy and data security goes hand-in-hand with our ability to provide superior service to our financial institution and channel partners, said Phill Rosen, Founder and Chief Executive Officer of Even. Earning a SOC 2 certification reinforces our ongoing commitment to the security, availability, and processing integrity of the Even platform.</div> <div> </div> <div>Developed by the American Institute of CPAs, the SOC 2 audit and certification requires companies to establish and adhere to strict information security policies and procedures, which can include the security, availability, confidentiality, processing integrity, and privacy of user data. Independent audits against a common standard, such as SOC 2, ensure that Even&amp;rsquo;s partners know it meets this standard to securely manage and protect their data.</div> <div> </div> <div>Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even's investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures.</div> <div> </div> <div>Media Contact —</div>

Birch Presents At TechCrunch Startup Battlefield

Birch presents their product at TechCrunch Startup Battlefield Click here to read more

Even Ranked Top 50 in the Deloitte Technology Fast 500

Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America. To see the full list of winners click the button below.