2016-12-13 00:00:00

Even Financial Surpasses $1.5 Billion in Loan Requests, Increases Online Loan Originations by 205 Percent

Via proprietary API, more than one million users have applied for financing

New York, NY – December 13, 2016 – Even Financial, the first and only dedicated supply-side platform for online finance products and services, has increased loan originations by 205 percent quarter over quarter since the beginning of 2016. With more than $1.5 billion in loan requests, the platform has grown to serve over one million customers with its proprietary API and a broad network of consumer portal partners, backed by leading analytics and funnel optimization designed specifically for online finance.

Working with the most comprehensive set of online finance partners, including Prosper, Ascend and Upstart, Even Financial has seamlessly integrated the top online finance intuitions into an industry leading real-time API for search, comparison and recommendation. To date, using traditional finance portals and tools, customers searching for online finance products and services have received static and canned results. The Even Financial API unifies and enhances an increasingly fractured online finance ecosystem to amplify monetization, reduce the cost of customer acquisition, and holistically improve the user experience for online lenders, publishers and borrowers.

“Like other major industries, finance products and services have moved online and fractured. The online finance space needed a trusted intermediary platform to facilitate access and provide transparency, compliance, efficiency and scale,” said Phill Rosen, CEO of Even Financial. “At Even Financial, we are committed to providing the best in-depth, integrated tools that address the growing supply-side needs of this online landscape. Our success in providing meaningful solutions for our partners across the ecosystem, including both financial services institutions and publishers, has fueled our rapid growth over the last 12 months.”

For financial institutions, Even Financial enables rapid scaling of partner and affiliate programs with ease. The Even Financial API matches qualified borrowers with optimized real-time results of the finance products and services that best serve their needs, increasing customer conversion rates for online lenders by three times. Additionally, Even Financial ensures the compliance, security and data that lenders need at scale.

“We’ve significantly reduced customer acquisition costs relative to other partners during our rollout with Even Financial,” said Steve Carlson, CEO of Ascend.

“By giving access to vetted customers, Even Financial serves as a perfect complement to lending platforms,” said Ron Suber, president of Prosper.

The Even Financial platform now serves over 100 affiliate partners to provide a single endpoint to integrate a holistic suite of financial products and services. Publishers who utilize the platform are able to increase revenue per site visit, via the best user experience for loan search which includes comparison and automated personalized product recommendations, and easy integration for streamlined compliance, security and technical implementation.

Even Financial works closely with complimentary special partners, such as Orchard, the leading demand-side technology and data provider for marketplace lending, to pioneer the infrastructure of the online lending community as part of the evolving Online Lending Ecosystem.

For more information on Even Financial and its offerings, please visit:


About Even Financial
Even Financial is the first and only dedicated supply-side platform for online finance products and services. Via its proprietary API, Even Financial creates real-time matches between qualified customers and the right finance products and services at the right time, while providing transparency and reduced cost of acquisition to online finance products and services providers. Working with leading online finance institutions, as well as an affiliate network of over 100 sites, Even Financial provides a holistically integrated, cutting-edge, user-friendly platform with leading back-end analytics. The Even Financial platform enables a new generation of real-time online financial products and services for both business and consumers. To learn more about Even Financial, please visit:

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust


in consumer applications for financial services


consumer profiles generated

3 Million+

applicants routed monthly

What Our Partners are saying

Building meaningful, long-lasting relationships

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

Kyle Taylor, CEO

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

Sam Yount, Founder (Former CMO, Lending Tree)



Read all about it

Even Financial Achieves SOC 2 Type I Compliance

<div>NEW YORK, NY — July 15, 2020; </div> <div> </div> <div>Even Financial, the leading API for financial services search, acquisition, and monetization, today announced that it has successfully completed a Service and Organization Control (SOC 2) Type I examination for its industry-leading API. The audit was conducted by Schneider Downs &amp;amp; Co. and confirms that Even's security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability, and confidentiality. Offering best-in-class privacy and data security goes hand-in-hand with our ability to provide superior service to our financial institution and channel partners, said Phill Rosen, Founder and Chief Executive Officer of Even. Earning a SOC 2 certification reinforces our ongoing commitment to the security, availability, and processing integrity of the Even platform.</div> <div> </div> <div>Developed by the American Institute of CPAs, the SOC 2 audit and certification requires companies to establish and adhere to strict information security policies and procedures, which can include the security, availability, confidentiality, processing integrity, and privacy of user data. Independent audits against a common standard, such as SOC 2, ensure that Even&amp;rsquo;s partners know it meets this standard to securely manage and protect their data.</div> <div> </div> <div>Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even's investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures.</div> <div> </div> <div>Media Contact —</div>

Birch Presents At TechCrunch Startup Battlefield

Birch presents their product at TechCrunch Startup Battlefield Click here to read more

Even Ranked Top 50 in the Deloitte Technology Fast 500

Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America. To see the full list of winners click the button below.