Created:

2018-08-07

Even Financial Secures $25 Million in Capital Raise

Series A Round Led by GreatPoint Ventures Totals $18.8 Million

 

New York, NY — August 7, 2018 — Even Financial (“Even”), a fintech company that is evolving the consumer financial services ecosystem with its leading recommendation engine and acquisition platform, announced today that it has raised $18.8 million in Series A funding led by GreatPoint Ventures. The round includes participation from Goldman Sachs, Canaan Partners, F-Prime Capital, Lerer Hippeau and notable investors, including NerdWallet co-founder Jacob Gibson and Jason Owen, Senior Vice President and General Manager at Credit.com. The Series A financing includes a previously announced investment of $3.3 million secured in January from American Express Ventures, Arab Angels, Plug and Play Ventures and Valuestream Ventures. The Series A comes after Even’s $6.2 million seed round, totaling $25 million in funding for the company to date. The new funds will be used to continue to accelerate growth and tackle new product verticals, including deposits, credit cards and mortgages.

 

Even’s recommendation API acts as a trusted intermediary between banks and third parties – such as personal finance websites, apps and points of sale – to offer optimal financial product recommendations, and has been growing rapidly over the last year. Each month, over three million consumers transact across the Even network to be matched with the right financial products.

 

“While the online financial services ecosystem is growing rapidly, the infrastructure for financial institutions to distribute their products digitally remains fractured and a bottleneck to growth,” said Phillip Rosen, Chief Executive Officer and Co-Founder of Even Financial. “It is challenging for financial institutions to connect with consumers, and for people to find the right financial products for their needs. The funds secured with our Series A will allow us to continue to expand our API, which fills that gap within the ecosystem.”

 

“We’ve been extremely impressed with Even Financial from day one,” said Mike McCormick Associate Partner at GreatPoint Ventures. “As we learned more about Even, it became clear that they are on an inside track to become a dominant player in the financial services industry.”

 

Even’s industry-leading search, comparison and recommendation API functions as an infrastructure layer that enables a wide range of over 150 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, Lending Club and Marcus by Goldman Sachs.

 

Even’s platform works by evaluating consumers on a rich set of criteria to determine the ideal financial product fit. Consumer data is sourced, verified and enhanced by machine learning to create a robust profile that allows financial institutions to easily match consumers in real-time to the optimal product for their needs. This reduces their acquisition cost and simultaneously increases their supply of qualified consumers with greater monetization.

 

About Even Financial

Founded in 2015, Even Financial is an NYC based fintech company focused on evolving how financial institutions connect with consumers and provide them the best product recommendations at the right moment, facilitating an on-demand and personalized customer acquisition experience across the entire financial services ecosystem. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, Lending Club and Marcus by Goldman Sachs – that helps find consumers and distribute their products digitally. Even’s industry-leading search, comparison and recommendation API is an infrastructure layer that enables hundreds of diverse partners – including Credit.com, Transunion, Money Under 30, Credit Sesame and The Penny Hoarder – to power comprehensive personal finance websites, mobile apps and other offerings with a modern platform that is proven to accelerate customer acquisition through optimal product recommendations, lowering cost of acquisition and maximizing monetization.

 

To learn more about Even Financial, please visit: www.evenfinancial.com.

 

Media Contact:

Cristina Martinez

Prosek Partners for Even Financial

cmartinez@prosek.com

(646) 801-3984

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust

$400B+

in consumer applications for financial services

75M+

consumer profiles generated

3 Million+

applicants routed monthly

WHAT OUR PARTNERS ARE SAYING

Building meaningful, long-lasting relationships

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with."

Kyle Taylor
CEO

Awards

Press

Even Ranked Top 50 in the Deloitte Technology Fast 500
DELOITTE
Even Ranked Top 50 in the Deloitte Technology Fast 500
Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America. To see the full list of winners click the button below. 
A Fintech Conversation With Even Financial and TransUnion
BENZINGA
A Fintech Conversation With Even Financial and TransUnion
Even CEO/Founder Phill Rosen recently sat down for a conversation with our enterprise partner TransUnion’s SVP, Chief Product Officer Hilary Chidi and Benzinga Staff Writer Spencer Israel to discuss the current state of fintech, the impact of COVID, and more...  You can watch the video here: Click Here Click below to read an article about the learnings from the conversation. 
Even has won the Data Innovation Award from the 2020 TearSheet Data Awards
TEARSHEET
Even has won the Data Innovation Award from the 2020 TearSheet Data Awards
On June 8th, 2020, TearSheet announced the winners of the 2020 TearSheet Data Awards, and Even won the Data Innovation Award. They said: “Even is moving the financial services industry from an era of customer acquisition based on mismatched static ads, to one where more personalized offers are matched to consumers in real time.”