2017-07-11 18:53:01

Even Financial Creates New Marketplace, New Pricing Model to Increase Performance of In-App Advertising

Real Time Pricing (RTP) Programmatic Marketplace Enhances Monetization Strategies,

Transparency and User Experience for Financial Services Advertisements    


New York, NY – July 11, 2017 – Even Financial, the definitive supply-side API and platform for online consumer financial products and services, today announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial’s proprietary data, machine learning and predictive algorithms, the RTP technology creates a state-of-the-art marketplace with a new pricing model for in-app, online advertising and performance marketing, specifically by financial services institutions and affiliates.


RTP features are designed to enhance the user experience, monetization strategy and transparency of the online financial services advertising market. Using Even Financial’s RTP plug-in, publishers and mobile app developers can seamlessly run native, personalized financial services offers from multiple categories including lending, mortgages, credit-cards and other banking products. Central to the RTP technology is a new pricing model that offers a unique, consumer-specific payout event for each offer based on the offer and the consumer’s intent. This model is not based on traditional cost per click (CPC), but rather on an entirely new concept of predictability. This unique structure moves the payout event upstream and reduces risk for Even Financial’s partners while creating a more transparent marketplace.


For both partners and the financial institutions looking to market on those channels, this technology has created a more efficient marketplace. Publishers who have used RTP thus far, have experienced a lift in monetization of over 125%. The financial services institutions that are plugged into Even Financial’s platform have seen a closer alignment of underwriting with their advertising efforts, resulting in reduced costs and improved borrower performance.


“Even Financial’s Real Time Pricing technology is addressing some of the key challenges currently facing the financial services online advertising market, specifically with in-app placements,” said Phillip Rosen, CEO and co-founder of Even Financial. “Our pricing model revolutionizes our partners’ ability to monetize their content by leveraging our platform’s data to serve specific, tailored offers that integrate directly with account onboarding. This ultimately improves both the user experience and conversion rates, benefiting all sides of the transaction.”


RTP’s predictive technology serves specific financial products in front of the most relevant customers. This real-time strategy is based on actual, extensive user data, and pushes underwriting criteria into the decision of whether or not to serve an ad to a consumer. As opposed to static banner ads or links to generic landing pages, RTP’s proprietary algorithm serves tailored product recommendations, sourced from $3 billion worth of loan application data processed on the Even Financial platform. The impact of this design is felt on all sides of the market: it creates a better overall user experience for partners and consumers, while producing higher conversion rates for financial services institutions.


Even Financial’s RTP is currently available for integrations with both apps and websites. For more information on Even Financial and its offerings, please visit:





About Even Financial

Even Financial is the definitive supply-side API and platform for online consumer financial products and services. Via its proprietary API, Even Financial creates real-time matches between qualified consumers with the right financial products and services at the right time, while providing transparency and reduced cost of acquisition to online finance products and services providers. Working with leading online finance institutions, as well as an affiliate network of over 100 sites and apps, Even Financial provides a holistically integrated, cutting-edge, user-friendly platform with leading back-end analytics. The Even Financial platform enables a new generation of real-time online financial products and services for both business and consumers. To learn more about Even Financial, please visit:

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

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"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

Bill Walsh, VP Personal Loans Marketing

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Even Financial Achieves SOC 2 Type I Compliance

<div>NEW YORK, NY — July 15, 2020; </div> <div> </div> <div>Even Financial, the leading API for financial services search, acquisition, and monetization, today announced that it has successfully completed a Service and Organization Control (SOC 2) Type I examination for its industry-leading API. The audit was conducted by Schneider Downs &amp;amp; Co. and confirms that Even's security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability, and confidentiality. Offering best-in-class privacy and data security goes hand-in-hand with our ability to provide superior service to our financial institution and channel partners, said Phill Rosen, Founder and Chief Executive Officer of Even. Earning a SOC 2 certification reinforces our ongoing commitment to the security, availability, and processing integrity of the Even platform.</div> <div> </div> <div>Developed by the American Institute of CPAs, the SOC 2 audit and certification requires companies to establish and adhere to strict information security policies and procedures, which can include the security, availability, confidentiality, processing integrity, and privacy of user data. Independent audits against a common standard, such as SOC 2, ensure that Even&amp;rsquo;s partners know it meets this standard to securely manage and protect their data.</div> <div> </div> <div>Founded in 2015, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even's investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures.</div> <div> </div> <div>Media Contact —</div>

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