Created:

2015-08-18

Better Borrowers, Better Returns – Social Leverage on Even Financial Investment

As the economy recovers, investors are seeking new avenues for solid returns. One popular option is to lend on peer-to-peer marketplaces like Prosper, LendingClub, Funding Circle, and Kabbage. These services offer borrowers affordable personal and business loans, and promise better returns for lenders. However, most people may not realize that supplying the marketplace with investment opportunities is more difficult than attracting investors to fund those loans. Each marketplace looks for a slightly different profile from their ideal borrower. They end up struggling to find the right borrowers, and discard most of their leads during the qualification process.

I’m thrilled to announce our investment in the EVEN Financial team to solve this very problem. EVEN Financial’s technology affordably sources, verifies, and creates a comprehensive profile of borrowers. Using this information, they programmatically match borrowers with the most compatible lending platform and reduce lead costs.

I love the win-win-win value proposition. The marketplace gets its supply, lenders get more opportunities, and borrowers get loans more efficiently and effectively.

The EVEN team has a deep background in marketplace lending and we’ve enjoyed working with them in the past. Through StockTwits, I’ve had the pleasure of working with Ian Rosen (CEO) when he was the General Manager at MarketWatch. Social Leverage previously backed Orchard Platform, where CTO Phill Rosen (no relation to Ian Rosen) was a co-founder, and we’re excited to be working with him again. Jarid Maged, EVEN’s third co-founder is an ad-tech supply-side infrastructure vet. I’m confident that Ian, Phill, and Jarid are going to knock it out of the park!

Disclaimer: The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the suitability of any Even Financial product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional. Any information or statistical data sourced by Even Financial through hyperlinks, from third-party websites, are provided for informational purposes only. While Even Financial finds these sources to be accurate, it does not endorse or guarantee any third-party content

Proven Scale & Trust

$525B+

in consumer applications for financial services

100M+

consumer profiles generated

6.5 Million+

applicants routed monthly

What our partners are saying

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with. "

"... generating some of the highest approval rates and conversion rates among our online acquisition partners. The transparency and focus on data have allowed us to drive consistent growth and success each month. "

"... a streamlined consumer experience, helping millennials with no collateral, budget, or saved money. Even’s impressive matching algorithms simplify the process of finding the best personal loans to meet your needs."

"... a truly modern and easy to use platform for the financial services marketing world. They make it easy to develop consumer friendly, innovative products in a space dominated by legacy platforms."

"... Their wide-reaching network and tech integrations bring in qualified, high-converting leads, and their team has been a pleasure to work with. "

Kyle Taylor
CEO

Awards

Press

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